Friday, January 14, 2022

Natrol® and Jarrow Formulas® Come Together Under New Company as Vytalogy Wellness

Vytalogy Wellness brings together two leading vitamin and supplement brands to create products that make a transformative impact on consumers’ lives

Vytalogy logoLos Angeles, CA (January 11, 2022) – Today, Natrol and Jarrow Formulas, two leading vitamin and supplement brands, officially came together as a new company, Vytalogy Wellness (Vytalogy). Natrol and Jarrow Formulas will still be the names of the products consumers have come to know and love. However, our new corporate name Vytalogy, which stands for the science of vitality, better represents the company’s commitment to bringing energy and wellness to consumers’ lives.

“We are excited to begin a new chapter as Vytalogy Wellness. While our name has changed, our commitment to our amazing customers, brands and products has not. We remain passionate about being the choice for our consumers every day and night,” said Nina Barton, Chief Executive Officer, Vytalogy. “Fueled by our drive for invention and a commitment to the highest standards, we look forward to leading the way for modern wellness in the vitamin, minerals and supplement category.”

Vytalogy strives to bring a vibrant energy to life every day. Its mission is to be a modern wellness company that fuses science and quality ingredients into highly-efficacious products that make a transformative impact on consumers’ lives. By pushing the limits of what’s expected and relentlessly pursuing innovation, the company is laser-focused on exceeding expectations. It creates vitamins, minerals and supplements that respond to consumers’ demands of today, while anticipating their needs of tomorrow.

“We’re thrilled to bring these two incredible brands together as Vytalogy Wellness,” said Peter Luther, Executive Chairman, Vytalogy. “Natrol and Jarrow Formulas have individually cultivated large and loyal consumer followings by providing efficacious, high quality supplements for decades. Together, they are even better positioned to set the course for modern wellness.”

“We see a bright future for Natrol and Jarrow Formulas under the Vytalogy Wellness corporate name, and we look forward to continuing to work with Nina and her team to build upon the company’s strong momentum,” said Andre Moura, Managing Director, New Mountain Capital and Lead Director, Vytalogy. “This is an exciting time for Vytalogy, and we see many opportunities to keep investing to serve the needs of our consumers.”

Vytalogy has a strong foundation from which to build. Both brands, Natrol and Jarrow Formulas, have been helping consumers achieve their wellness goals for a combined 85 years. Recognized as trusted, long-standing leaders in the vitamin and supplement industry, Natrol is the No. 1 drug-free sleep aid brand in America and Jarrow Formulas is the No. 1 probiotic brand for customer satisfaction, according to’s Survey of Supplement Users for 2021. Both brands will continue to be marketed to consumers using their current brand names.

For more information about Vytalogy and how our products bring energy to consumers’ lives, visit

About Vytalogy Wellness
Every day, Vytalogy and its family of brands, Natrol and Jarrow Formulas, bring a vibrant energy to life. Vytalogy Wellness’ mission is to be a modern wellness company that fuses science and quality ingredients to create highly-efficacious products that make a transformative impact on consumers’ lives. Based in California with more than 600 employees and U.S.-based manufacturing, Vytalogy markets products across multiple channels and many supplement categories. Vytalogy is a portfolio company of New Mountain Capital, LLC. Visit Vytalogy Wellness for more information.

About Natrol LLC
Born from a passion to improve human wellness worldwide, Natrol is a leading manufacturer of high quality, innovative products that deliver positive health outcomes to help enhance the quality of everyday life. Founded in 1980, Natrol has evolved over the past four decades into one of the most recognized brands in the Vitamin, Mineral and Supplement category. In the U.S., Natrol is a Sleep Solution authority and is the #1 brand of Melatonin, as well as a leader in five vital health areas – Sleep, Immunity, Brain Health, Mood & Stress, and Beauty. Natrol distributes nationally as well as internationally in over 60 countries. Visit Natrol for more information.

About Jarrow Formulas
Founded in 1977, Jarrow Formulas has had a consistent goal to design superior dietary supplements that help empower individuals to take charge of their own health. The brand focuses on improving consumers’ health and wellness in five primary areas – immune health, bone ’ joint health, energy and metabolism, digestive health, and cardiovascular health with innovative and science-based probiotic products that consumers trust. Jarrow Formulas has once again been recognized as the No. 1 probiotic brand for customer satisfaction, according to’s Survey of Supplement Users for 2021. Visit Jarrow Formulas for more information.

About New Mountain Capital
New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, credit, net lease real estate and public equity funds with over $35 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. Additional information about us is available at

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Krista Sparks Kiner

Thursday, June 3, 2021

New: Natrol® Sleep+ line of Melatonin+ herbals available for international distribution

New Natrol Sleep+ Products available for International distribution

Available now for international distribution, Natrol’s new line of Melatonin gummy blends—Sleep+—for sleep support PLUS additional health benefits.† We have combined our #1 U.S. drug-free sleep aid brand with powerful herbal blends to help with immunity, mood and beauty. Contact us today for more information.

New Natrol Sleep+ Immune Health Berry GummiesNatrol Sleep+ Immune Health Gummies are a powerful blend of Melatonin, Elderberry, Vitamins C & D and Zinc to support immune health and provide more restful sleep.† From the #1 U.S. sleep aid brand, Natrol Sleep+ Immune Health Gummies are 100% drug free and non-habit forming.

New Natrol Sleep+ Calm Strawberry GummiesNatrol Sleep+ Calm Gummies are a blend of Melatonin plus calming herbals L-Theanine, Chamomile, Lavender and Lemon Balm. This powerful combination is designed to help calm the mind and body, and relax a person into sleep. 100% drug free and non-habit forming.

New Natrol Sleep+ Beauty Raspberry GummiesNatrol Sleep+ Beauty Gummies are an herbal sleep blend that helps with better sleep and allows for refreshed and renewed wake-ups. Like all Natrol gummies, Sleep+ Beauty Gummies are non-GMO, vegetarian & gelatin free, have no synthetic dyes, artificial flavors, sweeteners or preservatives.

New Natrol Kids Sleep+ Immune Health Berry GummiesNatrol Kids Sleep+ Immune Health Gummies are a soothing blend that supports a child’s immune system plus helps them get revitalizing sleep. Kids Sleep+ Immune Health Gummies contain NO corn syrup, artificial flavors, sweeteners, preservatives or synthetic dyes.†

New Natrol Kids Sleep+ Calm Berry GummiesNatrol Kids Sleep+ Calm Gummies help calm an active mind and body, plus helps ease the kids to sleep.† Blended with Melatonin, L-Theanine, Chamomile, Lavender and Lemon Balm.†

For more information, read our latest Natrol International newsletter, visit or contact us online here.

Tuesday, March 9, 2021

Combined Natrol and Jarrow Business News

Dear Natrol Distributor, 

Natrol and Jarrow logosWe hope this year finds you, your families and colleagues thriving in good health.

It is an undisputed rule of survival that businesses and individuals who wish to succeed must adapt to ever-changing conditions. The necessity of business adaptability was especially key to survival in 2020, where global business rules irreparably shifted from established order towards completely different bilateral economic arrangements.

Natrol is no exception to this rule, and as such 2020-2021 has seen dramatic changes for our business. Some of these changes have been previously announced, and others are more recent. These key business developments include: 
  • Natrol LLC acquisition by New Mountain Capital group in Dec. 2020
  • Jarrow Formulas Inc. acquisition by New Mountain Capital group in Sept. 2020
  • February 2021 announcement that Natrol LLC will be combined with Jarrow Formulas, Inc. 
Combined Natrol and Jarrow Business
We value your partnership with Natrol and will continue to offer the same high-quality regulatory, sales and marketing support to your business. We anticipate that the combination of Natrol and Jarrow will have unique advantages to help strategically bolster our market positioning and look forward to discussing these in the near term.

Key Advantages
  • Assortment/price list will be expanded to include Jarrow products in the near future
  • Marketing support will be expanded to include promotion of Jarrow products
  • Regulatory support will be expanded to include support for Jarrow products

The expanded price list for our combined business will include Jarrow’s product line, which will help you capture market share for gut and digestive health products among other categories. Please review Jarrow’s website for further information pertaining to the product line.

We will provide further details in future communications, and will be working closely with your organization to ensure a smooth transition to the combined business. Above all, our goal is to continue helping you support the growing health product demands of worldwide consumers and facilitate the success of business in your assigned market. Let’s build our business and achieve further success in 2021!

Best Regards,

Natrol International Department

Monday, December 7, 2020

Natrol LLC Purchase by New Mountain Capital

Dear Valued Natrol Distributor Partner,

We are excited to announce that New Mountain Capital, New York City, New York, has acquired Natrol LLC. The partnership between Natrol and New Mountain Capital will enable us to take our company to the next level of success in the USA as well as around the world. 

New Mountain Capital logoWe'll continue building upon the recent successful expansion of our lines of quality, innovative products—several with USP certification--as well as continue to expand universal access to our products via our network of international retail and online partners.

Proudly, this year marks 40 years of Natrol’s success in the nutraceutical supplement business. Among our recent accomplishments:

  • After taking a cutting-edge marketing approach that organized our products around the key health benefits Sleep Support and Mood & Stress, Natrol is now the undisputed USA market leader in sleep aids with our #1 Melatonin brand^, and a market leader in Mood & Stress with the #1 brand of 5-HTP^.

  • Continuing our Health Benefit marketing approach, we rolled out additional benefit segments including Beauty & Health Aging, Brain Health, and recently of importance, Immune Support.Natrol Immue Support products

  • New product innovations include clinically-proven Cognium® in Brain Health, and in Mood & Stress new Relaxia™ Ultimate Calm with ashwagandha. 

  • Importantly, new Immune Support products Elderberry and Immune-Biotic rolled out 4th Quarter 2020 to add to our already extensive line of powerful immune health products: Zinc, Quercetin, Pycnogenol, Vitamins B, C & D, JuiceFestiv Fruit & Veggie pills, among others.
Our highly professional and loyal distributor partners have achieved success in working closely with Natrol International to become leaders in many other VMS categories including Multivitamin, General Health, Heart Health, Digestive Support, Hair Health, and Weight Management products.

All Natrol products are available for international distribution. Contact us for more information.

We appreciate your continued support and look forward to serving you in the future!

Andrew Houlberg, Natrol LLC President
President Natrol LLC

^Ongoing Nielsen, xAOC studies

Tuesday, September 1, 2020

Natrol IMMUNE SUPPORT Products Available for International Distribution

Natrol Vitamin B-ComplexDid you know that Natrol’s flagship product—Ester-C®, a highly assimilated form of vitamin C—was our first major product launch in 1986? Vitamin C, a celebrity in the supplements world, is well known for its strong antioxidant properties that help support immune health.

Today Ester-C has evolved into one of our best sellers—Easy-C. Easy-C is accompanied by an array of Natrol immunity and antioxidant products that are available to our distributors to help with the global fight against COVID-19.

Natrol Immue Support productsNatrol has 40 years of successful experience developing health and wellness solutions for consumers around the world, with the highest standards achievable, including NSF and USP.

Our Immune and Antioxidant Support line of products in addition to Easy-C includes new Immune-Biotic, Zinc, Immune Boost, Elderberry, Vitamin-D, Quercetin, Pycnogenol, JuiceFestiv, and many more body-defense fighting products.

Natrol is now proud to offer our valued International distributor partners new product solutions for your consumers, so that you can help them have a stronger immune system.


Tuesday, April 7, 2020

Masks Now Required at All Natrol Facilities

Dear Valued Distributors,

Natrol Face Masks Required BlogFirst, Natrol wishes everyone stay healthy in these difficult and unprecedented times, and that you take the maximum protections to keep your family and loved ones safe.

The COVID-19 worldwide situation is going to be with us for a long time, so we need to understand the implications, and make preventative behavioral changes now to protect ourselves.

In the short term, it will change the way we interact in public, socially with friends, at school, religious and other large gatherings in close proximity, how we travel, and at work. Because there is no vaccine and no specific proven treatments or cure, it is very important to limit the spread by practicing the following:

  • Extreme hygiene, washing hands frequently, disinfecting objects touched frequently, not touching the face/nose/eyes with unwashed hands
  • Social distancing of at least 6 feet/2 meters in most situation, and 12 feet/4 meters when exercising with others nearby
  • Staying in shelter as much as possible, in order to not spread COVID-19 if you have it, or not get it from others who do not show symptoms but can spread it
  • Wear a mask or other face covering when outside the house or with others!

Therefore, in addition to the first three practices, EFFECTIVE IMMEDIATELY, Natrol has issued masks to all employees. All employees are now required to wear masks at all times when in our facilities.


Wednesday, March 25, 2020

California “Safer at Home” Order

Dear Valued Distributors,

On 3/19/20, the state of California issued the “Safer-at-Home” order in response to the continuing developments of the COVID-19 pandemic. Excluded from this order are Essential Workforce businesses. Natrol LLC is considered an Essential Workforce business, as defined by the Department of Homeland Security and CISA. We supply dietary supplements to retailers and distributors of food and nutritional products and these products are needed for the health and well-being of the general public. Therefore, we will continue operating with added scrutiny on cleanliness, hygiene and social distancing.

As we have recently communicated, Natrol has taken proactive steps to keep our supply chain stable and agile. Prior to the coronavirus outbreak in Europe, we increased our safety stocks of raw materials and are actively communicating with our suppliers to determine supply risks based on origins and market availability. Further, we have ramped up production of our high demand products and have doubled our safety stock levels to ensure continued flow of goods with “best in class” service levels. More…