Thursday, June 3, 2021

New: Natrol® Sleep+ line of Melatonin+ herbals available for international distribution

New Natrol Sleep+ Products available for International distribution

Available now for international distribution, Natrol’s new line of Melatonin gummy blends—Sleep+—for sleep support PLUS additional health benefits.† We have combined our #1 U.S. drug-free sleep aid brand with powerful herbal blends to help with immunity, mood and beauty. Contact us today for more information.

New Natrol Sleep+ Immune Health Berry GummiesNatrol Sleep+ Immune Health Gummies are a powerful blend of Melatonin, Elderberry, Vitamins C & D and Zinc to support immune health and provide more restful sleep.† From the #1 U.S. sleep aid brand, Natrol Sleep+ Immune Health Gummies are 100% drug free and non-habit forming.

New Natrol Sleep+ Calm Strawberry GummiesNatrol Sleep+ Calm Gummies are a blend of Melatonin plus calming herbals L-Theanine, Chamomile, Lavender and Lemon Balm. This powerful combination is designed to help calm the mind and body, and relax a person into sleep. 100% drug free and non-habit forming.

New Natrol Sleep+ Beauty Raspberry GummiesNatrol Sleep+ Beauty Gummies are an herbal sleep blend that helps with better sleep and allows for refreshed and renewed wake-ups. Like all Natrol gummies, Sleep+ Beauty Gummies are non-GMO, vegetarian & gelatin free, have no synthetic dyes, artificial flavors, sweeteners or preservatives.

New Natrol Kids Sleep+ Immune Health Berry GummiesNatrol Kids Sleep+ Immune Health Gummies are a soothing blend that supports a child’s immune system plus helps them get revitalizing sleep. Kids Sleep+ Immune Health Gummies contain NO corn syrup, artificial flavors, sweeteners, preservatives or synthetic dyes.†

New Natrol Kids Sleep+ Calm Berry GummiesNatrol Kids Sleep+ Calm Gummies help calm an active mind and body, plus helps ease the kids to sleep.† Blended with Melatonin, L-Theanine, Chamomile, Lavender and Lemon Balm.†

For more information, read our latest Natrol International newsletter, visit or contact us online here.

Tuesday, March 9, 2021

Combined Natrol and Jarrow Business News

Dear Natrol Distributor, 

Natrol and Jarrow logosWe hope this year finds you, your families and colleagues thriving in good health.

It is an undisputed rule of survival that businesses and individuals who wish to succeed must adapt to ever-changing conditions. The necessity of business adaptability was especially key to survival in 2020, where global business rules irreparably shifted from established order towards completely different bilateral economic arrangements.

Natrol is no exception to this rule, and as such 2020-2021 has seen dramatic changes for our business. Some of these changes have been previously announced, and others are more recent. These key business developments include: 
  • Natrol LLC acquisition by New Mountain Capital group in Dec. 2020
  • Jarrow Formulas Inc. acquisition by New Mountain Capital group in Sept. 2020
  • February 2021 announcement that Natrol LLC will be combined with Jarrow Formulas, Inc. 
Combined Natrol and Jarrow Business
We value your partnership with Natrol and will continue to offer the same high-quality regulatory, sales and marketing support to your business. We anticipate that the combination of Natrol and Jarrow will have unique advantages to help strategically bolster our market positioning and look forward to discussing these in the near term.

Key Advantages
  • Assortment/price list will be expanded to include Jarrow products in the near future
  • Marketing support will be expanded to include promotion of Jarrow products
  • Regulatory support will be expanded to include support for Jarrow products

The expanded price list for our combined business will include Jarrow’s product line, which will help you capture market share for gut and digestive health products among other categories. Please review Jarrow’s website for further information pertaining to the product line.

We will provide further details in future communications, and will be working closely with your organization to ensure a smooth transition to the combined business. Above all, our goal is to continue helping you support the growing health product demands of worldwide consumers and facilitate the success of business in your assigned market. Let’s build our business and achieve further success in 2021!

Best Regards,

Natrol International Department

Monday, December 7, 2020

Natrol LLC Purchase by New Mountain Capital

Dear Valued Natrol Distributor Partner,

We are excited to announce that New Mountain Capital, New York City, New York, has acquired Natrol LLC. The partnership between Natrol and New Mountain Capital will enable us to take our company to the next level of success in the USA as well as around the world. 

New Mountain Capital logoWe'll continue building upon the recent successful expansion of our lines of quality, innovative products—several with USP certification--as well as continue to expand universal access to our products via our network of international retail and online partners.

Proudly, this year marks 40 years of Natrol’s success in the nutraceutical supplement business. Among our recent accomplishments:

  • After taking a cutting-edge marketing approach that organized our products around the key health benefits Sleep Support and Mood & Stress, Natrol is now the undisputed USA market leader in sleep aids with our #1 Melatonin brand^, and a market leader in Mood & Stress with the #1 brand of 5-HTP^.

  • Continuing our Health Benefit marketing approach, we rolled out additional benefit segments including Beauty & Health Aging, Brain Health, and recently of importance, Immune Support.Natrol Immue Support products

  • New product innovations include clinically-proven Cognium® in Brain Health, and in Mood & Stress new Relaxia™ Ultimate Calm with ashwagandha. 

  • Importantly, new Immune Support products Elderberry and Immune-Biotic rolled out 4th Quarter 2020 to add to our already extensive line of powerful immune health products: Zinc, Quercetin, Pycnogenol, Vitamins B, C & D, JuiceFestiv Fruit & Veggie pills, among others.
Our highly professional and loyal distributor partners have achieved success in working closely with Natrol International to become leaders in many other VMS categories including Multivitamin, General Health, Heart Health, Digestive Support, Hair Health, and Weight Management products.

All Natrol products are available for international distribution. Contact us for more information.

We appreciate your continued support and look forward to serving you in the future!

Andrew Houlberg, Natrol LLC President
President Natrol LLC

^Ongoing Nielsen, xAOC studies

Tuesday, September 1, 2020

Natrol IMMUNE SUPPORT Products Available for International Distribution

Natrol Vitamin B-ComplexDid you know that Natrol’s flagship product—Ester-C®, a highly assimilated form of vitamin C—was our first major product launch in 1986? Vitamin C, a celebrity in the supplements world, is well known for its strong antioxidant properties that help support immune health.

Today Ester-C has evolved into one of our best sellers—Easy-C. Easy-C is accompanied by an array of Natrol immunity and antioxidant products that are available to our distributors to help with the global fight against COVID-19.

Natrol Immue Support productsNatrol has 40 years of successful experience developing health and wellness solutions for consumers around the world, with the highest standards achievable, including NSF and USP.

Our Immune and Antioxidant Support line of products in addition to Easy-C includes new Immune-Biotic, Zinc, Immune Boost, Elderberry, Vitamin-D, Quercetin, Pycnogenol, JuiceFestiv, and many more body-defense fighting products.

Natrol is now proud to offer our valued International distributor partners new product solutions for your consumers, so that you can help them have a stronger immune system and fight the COVID virus more successfully.


Tuesday, April 7, 2020

Masks Now Required at All Natrol Facilities

Dear Valued Distributors,

Natrol Face Masks Required BlogFirst, Natrol wishes everyone stay healthy in these difficult and unprecedented times, and that you take the maximum protections to keep your family and loved ones safe.

The COVID-19 worldwide situation is going to be with us for a long time, so we need to understand the implications, and make preventative behavioral changes now to protect ourselves.

In the short term, it will change the way we interact in public, socially with friends, at school, religious and other large gatherings in close proximity, how we travel, and at work. Because there is no vaccine and no specific proven treatments or cure, it is very important to limit the spread by practicing the following:

  • Extreme hygiene, washing hands frequently, disinfecting objects touched frequently, not touching the face/nose/eyes with unwashed hands
  • Social distancing of at least 6 feet/2 meters in most situation, and 12 feet/4 meters when exercising with others nearby
  • Staying in shelter as much as possible, in order to not spread COVID-19 if you have it, or not get it from others who do not show symptoms but can spread it
  • Wear a mask or other face covering when outside the house or with others!

Therefore, in addition to the first three practices, EFFECTIVE IMMEDIATELY, Natrol has issued masks to all employees. All employees are now required to wear masks at all times when in our facilities.


Wednesday, March 25, 2020

California “Safer at Home” Order

Dear Valued Distributors,

On 3/19/20, the state of California issued the “Safer-at-Home” order in response to the continuing developments of the COVID-19 pandemic. Excluded from this order are Essential Workforce businesses. Natrol LLC is considered an Essential Workforce business, as defined by the Department of Homeland Security and CISA. We supply dietary supplements to retailers and distributors of food and nutritional products and these products are needed for the health and well-being of the general public. Therefore, we will continue operating with added scrutiny on cleanliness, hygiene and social distancing.

As we have recently communicated, Natrol has taken proactive steps to keep our supply chain stable and agile. Prior to the coronavirus outbreak in Europe, we increased our safety stocks of raw materials and are actively communicating with our suppliers to determine supply risks based on origins and market availability. Further, we have ramped up production of our high demand products and have doubled our safety stock levels to ensure continued flow of goods with “best in class” service levels. More…


Tuesday, March 17, 2020

Natrol Distributor Update on COVID-19

Dear Valued Customers,

At Natrol, serving you is the most important thing we do. We are closely monitoring the evolving situation regarding coronavirus (COVID-19) both in the U.S. and globally. While the circumstances of COVID-19 remain dynamic and uncertain, we have taken and continue to take assertive, steady action to help ensure that our employees as well as our supply chain at Natrol remains healthy and strong.

As a result of panic response by consumers in USA, we are unable to ship product to you at this time, and will return to shipping once US demand is stabilized, expected in April. Natrol has taken proactive steps to keep our supply chain stable and agile. Prior to the coronavirus outbreak in Europe, we increased our safety stocks of raw materials and are actively communicating with our suppliers to determine supply risks based on origins and market availability.

As we manage through the increased demand, we respectfully ask for a higher amount of communication and transparency from our valued trading partners. If you foresee any changes in your demand, we ask that you contact Natrol immediately to provide an updated forecast. We are committed to providing all of our customers with outstanding customer care/service levels and stand ready to accommodate the higher levels of demand at store level.

In addition, we’ve taken the following actions to prevent and protect against the COVID-19 virus:

  • Feb 17 Purchased infrared thermometers to assess if any employees show a fever and increased sanitization procedures.
  • Feb 19 Held a Town Hall with all employees to discuss the virus, teach proper hand washing techniques, and share preventive safety best practices including new internal policies to send home anyone with flu-like symptoms.
  • Feb 24 Reviewed with all our manufacturing personnel that they continue to practice their normal intense hygienic and preventative procedures, as well as grounding all personnel (no plane travel).
  • Feb 28 Quality Control added even further inspections of incoming raw materials. Increased the number of cleaning staff members to disinfect common touch-points like door handles, doors, and other surfaces.
  • Mar 3 Implemented new policies restricting visitor access to Natrol facilities, aiming to minimize all outsiders entering our facilities.
  • Mar 16 Implemented a work-from-home protocol to minimize the number of employee gatherings and in-person meetings.
At Natrol, where healthy and safety are paramount, we take quality seriously. Natrol enjoys the highest testing certifications with NSF and USP accreditations for our products. All of our customers can feel confident that we will do everything necessary to protect our employees, our consumers and our trade partners. And we will only deliver the highest quality products. That is our commitment to you!